Application of a Video Mediated Communication based remote car rental kiosk solution to other three services
1University of Oulu, Faculty of Science, Department of Information Processing Science, Information Processing Science
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A kiosk is a separate electronic computer terminal that allows the users to access information service. Traditional kiosks such as Automated Teller Machines (ATM) use software application with graphical user interfaces similar to normal computer system to allow users to accomplish their transaction tasks. However, this interaction mode has been proven to be difficult to use and not user-friendly for almost half of self-service users. A new type of interactive service kiosk which uses remote Video Mediated Communication (VMC) technology is to provide face-to-face talking with a customer servant to achieve the goal. Interactive VMC-based service kiosk is a tool that can be utilized in information technology field, bringing its customer convenience and close care to the virtual network. Differ from previous automated kiosk technologies which were concentrated on Human-Computer Interaction (HCI), VMC-based kiosk puts emphasis on human-to-human interface technology. It’s not only providing easier user situation for personal services but also bringing benefits for service providers due to the customized service VMC-based service kiosks offered. VMC-based kiosk service utilizes cost-saving goals accomplished meanwhile gives stimulations to achieve a new scale of perspectives and possibilities in the right direction for the company. The target for the thesis is to exploit remote car rental service using VMC-based kiosk solution and analyze its attributions relate to another three service areas, banking, travelling and reception, in order to find out in what kinds of intended future services VMC technology can be beneficial. For the purpose, this case study uses qualitative approach with scenario-based prototyping and user testing. The test results were gathered in a real use environment where nine people used the prototype and were interviewed in situ. The use situations and interviews were video recorded and transcribed for qualitative content analysis. Based on testing participants’ experience and feedbacks, the three testing cases indicated that interactive kiosk services using VMC technology in general was considered positive and well accepted. This study also clearly showed that remote VMC-based kiosk service can be successfully transferred to different service areas where similar types of negotiation-based service processes are common. By VMC-based kiosks services, customers can be offered face-to-face talk as a natural communication mode which is an overwhelmed advantage over the traditional kiosk system. Participants in study testing also felt easy and convenient in VMC-based kiosk service use by these features. Meanwhile, more concerns of how to better use of VMC-based kiosk service in other perspectives are still required in the future.
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