University of Oulu

Building network for entry into emerging economies of Africa

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Author: Appiah Baffoe, Emmanuel1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.3 MB)
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201310171806
Language: English
Published: Oulu : E. Appiah Baffoe, 2013
Publish Date: 2013-10-17
Physical Description: 72 p.
Thesis type: Master's thesis
Tutor: Ahokangas, Petri
Reviewer: Mainela, Tuija
Ahokangas, Petri
Description:
The veil over Africa’s economic improvement has finally been cut off giving the continent a positive face lift in terms of her contribution towards the world economy. Many countries in Africa have been considered emerging economies due to improved economic policies and stabilization of the political environment. Foreign investors and firms seeking new markets and opportunities could take advantage by engaging in relationship and network building to facilitate entry into African markets. Hence, this paper seeks to highlight some possible entry networks that could easily facilitate firms’ internationalization. Taking position within the network enhance strategic move through exchange of information. The information gathered facilitates firms’ internationalization decision and again deals with psychic distance threats. With regards to entry into Africa, internationalizing firms for the fear of high risk and turbulent nature employs network approach in extending their operations. Generally the network is linked with firms both domestic and other foreign who have already entered African markets. The international experience of such firms proffer learning environment and knowledge about the happenings of doing business in that turbulent emerging markets. Business agencies, firm-2-firm, professional bodies, municipalities, personal contacts, student nationals trained in the country of the internalizing firms among others could all form the network web upon which entry could be attained.
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Copyright information: © Emmanuel Appiah Baffoe, 2013. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.