University of Oulu

Customer-dominant service logic in retail banking : a narrative approach to the mass affluent segment’s value creation process

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Author: Turunen, Tuuli1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
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Language: English
Published: Oulu : T. Turunen, 2013
Publish Date: 2013-11-11
Thesis type: Master's thesis
Tutor: Nätti, Satu
Nuojua, Outi
Reviewer: Nätti, Satu
Nuojua, Outi
Copyright information: © Tuuli Turunen, 2013. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.