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Customer-dominant service logic in retail banking : a narrative approach to the mass affluent segment’s value creation process |
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| Author: | Turunen, Tuuli1 |
| Organizations: |
1University of Oulu, Oulu Business School, Department of Marketing, Marketing |
| Format: | ebook |
| Version: | published version |
| Access: | restricted |
| Theses with restricted access are only available for reading on the e-thesis workstations. | |
| Persistent link: | http://urn.fi/URN:NBN:fi:oulu-201311091853 |
| Language: | English |
| Published: |
Oulu :
T. Turunen,
2013
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| Publish Date: | 2013-11-11 |
| Thesis type: | Master's thesis |
| Tutor: |
Nätti, Satu Nuojua, Outi |
| Reviewer: |
Nätti, Satu Nuojua, Outi |
| Subjects: | |
| Copyright information: |
© Tuuli Turunen, 2013. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited. |