Business model transformation process in the context of business ecosystem
1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
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It is current phenomena that business environment has changed and has set new requirements for companies. Companies must adapt to the changes comes from outside its normal business environment and take into consideration wider business environment where it operates. These changes also have set new demands for company business model. Companies Business models need to be changed to match state of art business environment and requirements. Business models can be competitive advantage to the companies. This study report will demonstrate how company could take environmental aspect into account while transforming its business model into new one. Research is aiming to new theory-building. Through the literature reviews of two main topics, Business Ecosystems and Business models, and through reflecting theory into case company presentation, this study report gives answer to research question, “Through what kind of process mature company can transform business model in the context of business ecosystem?” Business ecosystem will present the business environment where business models come into reality. Another assumption is that transformation can be done through well-designed process. Research provides transformation process which can be used as a baseline if company is planning to transform its current business model into new one. It can help company managers and strategist to plan, implement and transform business model. Research gives good contribution to the research field as it is not widely research topic. It also gives good suggestion for future research topics.
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