University of Oulu

Business model transformation process in the context of business ecosystem

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Author: Heikkinen, Anne-Mari1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1 MB)
Persistent link:
Language: English
Published: Oulu : A.-M. Heikkinen, 2014
Publish Date: 2014-03-13
Thesis type: Master's thesis
Tutor: Ahokangas, Petri
Reviewer: Juntunen, Marko
Ahokangas, Petri
It is current phenomena that business environment has changed and has set new requirements for companies. Companies must adapt to the changes comes from outside its normal business environment and take into consideration wider business environment where it operates. These changes also have set new demands for company business model. Companies Business models need to be changed to match state of art business environment and requirements. Business models can be competitive advantage to the companies. This study report will demonstrate how company could take environmental aspect into account while transforming its business model into new one. Research is aiming to new theory-building. Through the literature reviews of two main topics, Business Ecosystems and Business models, and through reflecting theory into case company presentation, this study report gives answer to research question, “Through what kind of process mature company can transform business model in the context of business ecosystem?” Business ecosystem will present the business environment where business models come into reality. Another assumption is that transformation can be done through well-designed process. Research provides transformation process which can be used as a baseline if company is planning to transform its current business model into new one. It can help company managers and strategist to plan, implement and transform business model. Research gives good contribution to the research field as it is not widely research topic. It also gives good suggestion for future research topics.
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Copyright information: © Anne-Mari Heikkinen, 2014. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.