Identifying opportunities in an unstructured and emerging network through the visualizations of structural holes
1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
|Online Access:||PDF Full Text (PDF, )|
|Persistent link:|| http://urn.fi/URN:NBN:fi:oulu-201405211431
|Publish Date:|| 2014-06-02
|Thesis type:||Master's thesis
In order to succeed in a mega project, SMEs are requested to need networks that entails diversity of relationships. This research aims to investigate the emerging network of SMEs active in the Nuclear Power plant project to be built in the town of Pyhäjoki, and likewise similar competences that could lead to possible collaboration within the network. This study aims at contributing both managerially and theoretically. From a managerial viewpoint, it is highly essential for strategists, SME managers, and business-to-business marketers to be extremely conscious of their surrounding environment in order to make comprehensive decisions. Acquiring a comprehensive knowledge of the surrounding network is highly essential for companies competing in Nuclear Power Plant markets where much-hyped overactive competition has become a reality. Theoretically, going through earlier collaboration and strategic alliance network studies gave an opportunity to properly approach examining and identifying how network visualization of structural holes can be used to explore opportunities for collaboration within emerging networks. This study is considered a descriptive research. 154 companies are represented in the online portal (lisaakauppaa.fi), 49 of them would be analyzed, and they were singled out according to their competencies and their labor force. Structural hole was applied on the network of possible collaboration in order to reveal the entrepreneurial opportunities surrounding it. The outcome of the research exhibits prominent actors alongside with opportunities confronting them in the networks.
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