|
|
”Niissä vaan nuo pakkaukset on kivemman näkösiä...se sisältöki on parempaa, vaikka emmää tiiä onko se” : pakkauksen roolit äitikuluttajan ostopäätöksessä |
|---|---|
| Author: | Nousuniemi, Henna-Laura1 |
| Organizations: |
1University of Oulu, Oulu Business School, Department of Marketing, Marketing |
| Format: | ebook |
| Version: | published version |
| Access: | restricted |
| Theses with restricted access are only available for reading on the e-thesis workstations. | |
| Persistent link: | http://urn.fi/URN:NBN:fi:oulu-201406101716 |
| Language: | Finnish |
| Published: |
Oulu :
H.-L. Nousuniemi,
2014
|
| Publish Date: | 2014-06-17 |
| Thesis type: | Master's thesis |
| Tutor: |
Tähtinen, Jaana Oikarinen, Eeva-Liisa |
| Reviewer: |
Tähtinen, Jaana Oikarinen, Eeva-Liisa |
| Subjects: | |
| Copyright information: |
© Henna-Laura Nousuniemi, 2014. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited. |