University of Oulu

The role of Business Intelligence for internationalization and organizational learning

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Author: Pääkkönen, Pekka1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.2 MB)
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201503121149
Language: English
Published: Oulu : P. Pääkkönen, 2015
Publish Date: 2015-03-12
Physical Description: 93 p.
Thesis type: Master's thesis
Tutor: Mainela, Tuija
Reviewer: Mainela, Tuija
Myllykoski, Jenni
Description:
Today, data is increasingly gathered from end users via products and services. Business Intelligence (BI) tools may be utilized for analysis of the collected data to improve decision making process in a firm. This thesis focuses on the role of BI tools for internationalization and organizational learning. Particularly, usage of analytics tools in the mobile domain is concentrated on. A multiple case study was conducted in collaboration with four Finnish companies. All the studied firms aim at internationalization, and have utilized mobile analytics tools in their business operations. The results indicate that BI/mobile analytics tools may facilitate organizational learning in many ways. Further, organizational learning may be part of the internationalization process of the firm. Based on the results, a model was developed and proposed, which integrates usage of BI tools with internationalization, and organizational learning theories. The model may be considered as a starting point for further theoretical development in the future. The main managerial implication of the study is to understand the significant role of BI/mobile analytics tools in organizational learning, when aiming at internationalization in the context of mobile application business.
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Copyright information: © Pekka Pääkkönen, 2015. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.