University of Oulu

The analysis and optimization of strategies for Corporate Social Responsibility by the oil industry in Nigeria

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Author: Cairns, Ryan1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.9 MB)
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Language: English
Published: Oulu : R. Cairns, 2015
Publish Date: 2015-06-15
Thesis type: Master's thesis
Tutor: Mainela, Tuija
Reviewer: Mainela, Tuija
Hermes, Jan
This study examined Corporate Social Responsibility (CSR) by multinational (MNC) and transnational corporations (TNC) of the oil industry in Nigeria. In contrast to much of the existing literature, this study approached the subject from a macro (inclusive) context. The objective was to provide a possible optimization of future CSR strategy for the oil industry. The methodology was derived from an inductive research process. First, a structured literature review was conducted, which established the theoretical framework. Next, the qualitative method of a thematic analysis engaged the outcome of the literature review. The analysis looked for clues into any possible patterns or themes in the data regarding the challenges affecting CSR strategy by the oil industry in Nigeria. The results indicated the need for an internal analysis by the MNC’s and TNC’s on their current CSR activities across all regions of their global operations, so that they can identify and further capitalize on proven CSR activities, in addition to the formation of a sharing committee across other global industries that have operations in or near their extractive sites, in an attempt to exchange best practices and learn from the failures of past CSR activities from these sharing committee members. This in turn, can optimize their own CSR strategy, integrating efficiencies, while eliminating inadequacies. The conclusions highlighted the continuing need for the conceptual definition of CSR to encompass the externalities currently existing outside the perceived term with little to no representation. This finding is represented as ‘the paradigmatic mindfulness of CSR in Africa’ concept with the externality dimension of CSR, represented as “ x “ or CSRx. A final discovery was made with theoretical implications into the research process of CSR. This finding is represented as the ‘mechanisms and explanations in a system of CSR analysis’. This research construct creates value for the researcher through the formation or clarification of the relational and sequential nature among the many research methodologies engaging CSR.
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