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Stakeholder approach to corporate brand identity : perspective of a small firm in the new luxury industry |
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| Author: | Siira, Elina1 |
| Organizations: |
1University of Oulu, Oulu Business School, Department of Management and International Business, International Business |
| Format: | ebook |
| Version: | published version |
| Access: | restricted |
| Theses with restricted access are only available for reading on the e-thesis workstations. | |
| Pages: | 90 |
| Persistent link: | http://urn.fi/URN:NBN:fi:oulu-201509101983 |
| Language: | English |
| Published: |
Oulu :
E. Siira,
2015
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| Publish Date: | 2015-09-14 |
| Thesis type: | Master's thesis |
| Tutor: |
Mainela, Tuija |
| Reviewer: |
Mainela, Tuija Saraniemi, Saila |
| Subjects: | |
| Copyright information: |
© Elina Siira, 2015. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited. |