University of Oulu

Stakeholder approach to corporate brand identity : perspective of a small firm in the new luxury industry

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Author: Siira, Elina1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201509101983
Language: English
Published: Oulu : E. Siira, 2015
Publish Date: 2015-09-14
Physical Description: 90 p.
Thesis type: Master's thesis
Tutor: Mainela, Tuija
Reviewer: Mainela, Tuija
Saraniemi, Saila
Subjects:
Copyright information: © Elina Siira, 2015. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.