JultikaUniversity of Oulu repository

Free-to-play games are a rather new phenomenon on the world of video games. However they have proved to be immensely popular among many gamers. In this study the purpose was to find out more about the business model of free-to-play games and their content, both free and monetized. To help us study these games a closer look at a few games that offered the player free access to the game was taken. The other purpose of this study was to examine the behaviour and motivations of the gamers themselves. By conducting both a survey and researching previous studies on the gamer’s behaviour it was found out that gamers value both functional and visual improvements on the game that they were offering for charge. It was also discovered that players aim to enhance their immersion and enjoyment of the game-play by consuming paid in-game content.