University of Oulu

Why are you satisfied with an online game? : exploring game attractiveness and gaming climate from a socio-technical perspective

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Author: Zuo, Wangjing1
Organizations: 1University of Oulu, Faculty of Information Technology and Electrical Engineering, Department of Information Processing Science, Information Processing Science
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1 MB)
Pages: 45
Persistent link:
Language: English
Published: Oulu : W. Zuo, 2016
Publish Date: 2016-06-06
Thesis type: Master's thesis
Tutor: Zhao, Li
Reviewer: Rajanen, Dorina
Zhao, Li
Some online games are prosperous and have attracted a large number of players, while others cannot sustain. Both technical and social factors likely affect a player’s satisfaction with an online game. However, there is a clear dearth of studies in which have investigated online games from a socio-technical perspective. This article seeks to address this gap through an empirical study on technical factors (manifesting as game attractiveness) and social factors (manifesting as gaming climate) influencing a player’s satisfaction in an online game. Specifically, game balance and technical quality are manifestations of game attractiveness, while pro-gaming norms, integrity and active participation reflect internal gaming climate. Using online questionnaires, field data were collected from two research sites relating to two online games respectively. The data were then analysed with PLS, revealing that game balance, technical quality, integrity and active participation are positively related to a player’s satisfaction in an online game. The findings suggest that both technical factors (game attractiveness) and social factors (gaming climate) impact a player’s satisfaction in an online game. This study contributes to the literature on online games, and also presents important implications for designers and operators of online games.
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Copyright information: © Wangjing Zuo, 2016. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.