University of Oulu

Productization and brand building of a new technology in B2B-markets

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Author: Pitkänen, Noora1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201703091323
Language: English
Published: Oulu : N. Pitkänen, 2017
Publish Date: 2017-03-09
Physical Description: 69 p.
Thesis type: Master's thesis
Tutor: Koivumäki, Timo
Reviewer: Ulkuniemi, Pauliina
Koivumäki, Timo
Subjects:
Copyright information: © Noora Pitkänen, 2017. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.