Value creation in platform based service innovations
1University of Oulu, Oulu Business School, Department of Marketing, Marketing
|Online Access:||PDF Full Text (PDF, )|
|Persistent link:|| http://urn.fi/URN:NBN:fi:oulu-201709062844
|Publish Date:|| 2017-09-11
|Thesis type:||Master's thesis
This study results a view to the key elements of value creation in platform based service innovation, the process of service innovation and the creation of value in platform based service innovation. These results will be viewed from a beauty service platform called Timma. Theoretical contributions are that in value generation process joint sphere can be flexible and occur also in the provider sphere and part of the customer sphere changes to joint sphere. For service ecosystems it is crucial to have good communication and interaction and creating these communications in the back-end phase of development with the customers. Managerial implications are emphasized by communication and interaction, between customers themselves, but also customers and the platform provider. This study focuses on digital enabled platforms and their value creation and value generation process in the field of beauty services, which leaves space for further research in the field of value creation in digitally enabled platforms.
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