University of Oulu

A literature review on pop-up stores and their potential to start new business ventures

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Author: Sihvola, Otto1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, International Business
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
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Language: English
Published: Oulu : O. Sihvola, 2017
Publish Date: 2017-12-11
Thesis type: Bachelor's thesis
This literature review investigates the current researches on pop-up stores to get a comprehensive look on the phenomenon and its applicability for micro-entrepreneurs.
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Copyright information: © Otto Sihvola, 2017. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.