Performance management for product portfolio management, new product development & rapid product development
1University of Oulu, Faculty of Technology, Industrial Engineering and Management
|Online Access:||PDF Full Text (PDF, 1.6 MB)|
|Persistent link:|| http://urn.fi/URN:NBN:fi:oulu-201802071150
|Publish Date:|| 2018-02-07
|Thesis type:||Master's thesis (tech)
Ever evolving and changing market scenarios have increased the competition between organizations to maximize the performance of their products and operations. In this challenging environment performance of product portfolio management (PPM), new product development (NPD), rapid product development (RaDe) have significant impact on their monetary values. To deal with the existing scenarios, the performance management of the product development and its related internal process of portfolio management is very crucial. NPD and RaDe processes result in a new sales item which needs to be effectively introduced in the product portfolio, but the performance measurement is required to develop the sales item and maintain them in the portfolio.
This study is researched and worked upon in five stages. The existing targets and KPIs are studied after a through literature review. The current practices of case companies were identified and the similarities and differences were observed. In the end, a new performance management frameworks was developed to manage NPD and RaDe projects including their impacts to the product portfolio.
The developed new performance management framework for NPD and RaDe divides the activities into two phases, planning and development. During the planning phase the PPM targets and KPIs will provide analysis and decision making concept to start NPD or RaDe type of product development to create new sales items into the portfolio. The second phase, the NPD and RaDe development, provides metrics for the NPD and RaDe project execution.
The developed framework is generic and will be suitable for both RaDe and NPD activities. In the framework, the company and PPM strategy is aligned with the success factors to achieve the required targets, measured through quantifiable or non-quantifiable KPIs to evaluate the success of the new product and its impact to the product portfolio.
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