University of Oulu

E-word-of-mouth -viestinnän vaikutus kuluttajan high-involvement -tuotteiden ostopäätösprosessiin

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Author: Norppa, Anna1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201806062497
Language: Finnish
Published: Oulu : A. Norppa, 2018
Publish Date: 2018-06-07
Thesis type: Master's thesis
Tutor: Koivumäki, Timo
Reviewer: Ulkuniemi, Pauliina
Koivumäki, Timo
Subjects:
Copyright information: © Anna Norppa, 2018. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.