JultikaUniversity of Oulu repository

Oulu, is currently branded the capital of Northern Scandinavia is a city of approximately 200 000 people and holds as of 2014, 4600 international residents. While that is a small amount of people in comparison to the population Oulu is still opening to have more tourists and foreign residence to consider it as a place of visiting and residing. This brings about the branding of the city as mentioned in the beginning of the paragraph. This thesis aims to investigate the reasons why ethnic-minorities in Oulu, Finland decide to become self-employed/ entrepreneurs. It also aims to look at different aspects of the business which include how the business was funded, the assistance of family in starting the business, the availability of social capital and to find out the composition of their employees. The use of qualitative methods will be used for research with the use of one-on-one, face-to-face interviews which include 6 entrepreneurs who have started up a business in Oulu, Finland.