University of Oulu

Productization of construction consultancy services

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Author: Al-gunaid, Mazen1
Organizations: 1University of Oulu, Faculty of Technology, Industrial Engineering and Management
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.5 MB)
Pages: 63
Persistent link:
Language: English
Published: Oulu : M. Al-gunaid, 2019
Publish Date: 2019-06-04
Thesis type: Master's thesis (tech)
Tutor: Haapasalo, Harri
Mansoori, Solmaz
Reviewer: Haapasalo, Harri
Mansoori, Solmaz


Construction services are considered to still being a traditional industry that hasn’t developed much for a long time. Construction consultancy services are classified as one of knowledge-intensive business services that employ professional competences to deliver customer value. Methods used in product manufacturing are studied in the context of service development and production and found to be very beneficial in systemizing of services. In this research, different practices and techniques studied such as modularity and platform delivery of services in the context of service conceptualization.

The concept of service co-creation is also studied as a method that enable customer processes and collaborative service delivery. This study of case companies propose the utilization of product structure for construction consultancy services with different methods to achieve efficient services offering and delivery. The study used the available literature of service productization with focus on knowledge-intensive business services and analyses of the current state of case companies in different areas of commercial and technical service structure. It’s also researched how services are offered, clarified and described for the customers.

Findings show a low level of service systemization among the case companies with some interesting productization efforts in one of the cases. The offering process in most cases is following the traditional customer responsive form in the construction business and highly project centric. Although different challenge found to be hindering the development process of construction services, great potential is found utilizing the product structure. The key components required for achieving the productization of construction consultancy services have been identified based on the literature review and analyses of the results of the cases. The key components identified include different methods and practices that aim to clarify the services offering, increase the value perception, systemize and standardize the service process.

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Copyright information: © Mazen Al-gunaid, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.