Lean internationalisation of high-tech startups : a business model perspective
Bui, Phuong (2019-06-04)
Bui, Phuong
P. Bui
04.06.2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-201906052377
https://urn.fi/URN:NBN:fi:oulu-201906052377
Tiivistelmä
Globalisation is becoming indispensable in terms of profitability and growth for international businesses. Today, internationalisation has become one of the most important components of the company’s operation. Especially for startups, a key rule in starting new businesses today is to think global. Although many startups know that it is important to think global and expand internationally, the underlying actions required may not be always clear. Furthermore, although internationalisation is a key factor for business enterprises, it is relatively unknown how such companies as Born Globals are developing a successful process of entering the foreign market in a fast and lean way.
This study examines the factors influencing the speed of internationalisation from the perspective of business models, comparing fast and lean internationalisation with progressive and gradual internationalisation, such as the Uppsala model in the existing research. Thanks to the detailed case studies and thematic data analysis, the study compares three high-tech Finnish startups at various stages of the startup lifecycle. The study shows the importance of the business model perspective to explain the phenomenon of rapid internationalisation and lean internationalisation. One of the main results and contributions of the study is to develop a new framework to explain rapid and lean internationalisation. At the broader level of the new framework, the study suggests virtual presence, business model learning, and the ability to replicate business models are key aspects that can accelerate the internationalisation speed for high-tech startups. At the level of the specific components, four aspects of the business model (customer-centric value creation, market, internal capacity and strategic aspects) are identified to accelerate the internationalisation of the case companies.
This study examines the factors influencing the speed of internationalisation from the perspective of business models, comparing fast and lean internationalisation with progressive and gradual internationalisation, such as the Uppsala model in the existing research. Thanks to the detailed case studies and thematic data analysis, the study compares three high-tech Finnish startups at various stages of the startup lifecycle. The study shows the importance of the business model perspective to explain the phenomenon of rapid internationalisation and lean internationalisation. One of the main results and contributions of the study is to develop a new framework to explain rapid and lean internationalisation. At the broader level of the new framework, the study suggests virtual presence, business model learning, and the ability to replicate business models are key aspects that can accelerate the internationalisation speed for high-tech startups. At the level of the specific components, four aspects of the business model (customer-centric value creation, market, internal capacity and strategic aspects) are identified to accelerate the internationalisation of the case companies.
Kokoelmat
- Avoin saatavuus [31941]