University of Oulu

Customer relationship management (CRM) in a growing subsidiary of a multinational enterprise : study of the takeover process of a new customership in a real estate service company

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Author: Rahkola, Liisa1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, Management
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 79
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201906052390
Language: English
Published: Oulu : L. Rahkola, 2019
Publish Date: 2019-06-12
Thesis type: Master's thesis
Tutor: Hurmelinna-Laukkanen, Pia
Reviewer: Hurmelinna-Laukkanen, Pia
Kaasila-Pakanen, Anna-Liisa
Subjects:
Copyright information: © Liisa Rahkola, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.