University of Oulu

Storytelling effects on destination branding : a study of Chinese tourists visiting Rovaniemi

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Author: Jia, Wenyu1; Shen, Junjie1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 93
Persistent link:
Language: English
Published: Oulu : W. Jia; J. Shen, 2019
Publish Date: 2019-06-11
Thesis type: Master's thesis
Tutor: Nadeem, Waqar
Reviewer: Juga, Jari
Nadeem, Waqar
Copyright information: © Wenyu Jia; Junjie Shen, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.