University of Oulu

Buying behavior of loyal customers in the omni-channel environment

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Author: Saarela, Julia1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 98
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201906192576
Language: English
Published: Oulu : J. Saarela, 2019
Publish Date: 2019-06-19
Thesis type: Master's thesis
Tutor: Koivumäki, Timo
Reviewer: Ulkuniemi, Pauliina
Koivumäki, Timo
Subjects:
Copyright information: © Julia Saarela, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.