University of Oulu

Brand equity in multicultural context : case: outbound tourism from China to Finland

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Author: Kettunen, Jenna1
Organizations: 1University of Oulu, Oulu Business School, Department of Management and International Business, Management
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 74
Persistent link: http://urn.fi/URN:NBN:fi:oulu-201910253026
Language: English
Published: Oulu : J. Kettunen, 2019
Publish Date: 2019-10-28
Thesis type: Master's thesis
Tutor: Hurmelinna-Laukkanen, Pia
Reviewer: Laari-Salmela, Sari
Hurmelinna-Laukkanen, Pia
Subjects:
Copyright information: © Jenna Kettunen, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.