University of Oulu

Finding the right revenue logic for digital platform

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Author: Ylilehto, Jarno1
Organizations: 1University of Oulu, Oulu Business School, Bachelor's Programme in Economics and Business Administration
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.7 MB)
Pages: 37
Persistent link:
Language: English
Published: Oulu : J. Ylilehto, 2019
Publish Date: 2019-12-16
Thesis type: Bachelor's thesis


The purpose of my bachelor thesis is to find the right revenue logic for a digital platform. The research pays attention to what are the main aspects of the digital platform’s success and gives an empirical model of how a Finnish machinery company has implemented its revenue logic for its digital platform.

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Copyright information: © Jarno Ylilehto, 2019. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.