University of Oulu

Markkinoinnin automaation kautta toteutetun personoinnin merkitys kuluttajan asiakaskokemuksessa

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Author: Hänninen, Matias1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 68
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Language: Finnish
Published: Oulu : M. Hänninen, 2020
Publish Date: 2020-03-20
Thesis type: Master's thesis
Tutor: Komulainen, Hanna
Reviewer: Juga, Jari
Komulainen, Hanna
Copyright information: © Matias Hänninen, 2020. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.