University of Oulu

How embedded lead users contribute to company innovation process in B2C markets

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Author: Laitio, Anna1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 76
Persistent link: http://urn.fi/URN:NBN:fi:oulu-202006182574
Language: English
Published: Oulu : A. Laitio, 2020
Publish Date: 2020-06-24
Thesis type: Master's thesis
Tutor: Nätti, Satu
Reviewer: Nätti, Satu
Komulainen, Hanna
Subjects:
Copyright information: © Anna Laitio, 2020. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.