University of Oulu

Creepiness of big data marketing

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Author: Mäkäräinen, Niko1; Pahlanen, Aleksi1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 75
Persistent link:
Language: English
Published: Oulu : N. Mäkäräinen; A. Pahlanen, 2021
Publish Date: 2021-05-21
Thesis type: Master's thesis
Tutor: Lehtimäki, Tuula
Ulkuniemi, Pauliina
Reviewer: Lehtimäki, Tuula
Ulkuniemi, Pauliina
Copyright information: © Niko Mäkäräinen; Aleksi Pahlanen, 2021. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.