University of Oulu

“My mindset is #nikewomen” : community formation, prosumerism and advertising ideologies in Nike Women’s online community on Instagram

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Author: Nuutinen, Elina1
Organizations: 1University of Oulu, Faculty of Humanities, English Philology
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 112
Persistent link:
Language: English
Published: Oulu : E. Nuutinen, 2021
Publish Date: 2021-06-16
Thesis type: Master's thesis
Tutor: Kokkola, Lydia
Reviewer: Siromaa, Maarit
Kokkola, Lydia
Copyright information: © Elina Nuutinen, 2021. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.