University of Oulu

Nurturing customer loyalty through the interactive omnichannel customer journey : the perspective of food enthusiasts in the context of food retail

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Author: Pitkänen, Veera1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 60
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Language: English
Published: Oulu : V. Pitkänen, 2021
Publish Date: 2021-06-18
Thesis type: Master's thesis
Tutor: Juntunen, Mari
Reviewer: Juga, Jari
Juntunen, Mari
Copyright information: © Veera Pitkänen, 2021. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.