University of Oulu

Digital analytics and customer journey : an integrative literature review

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Author: Mustajärvi, Tuomas1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 46
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Language: English
Published: Oulu : T. Mustajärvi, 2018
Publish Date: 2021-09-15
Thesis type: Bachelor's thesis
Copyright information: © Tuomas Mustajärvi, 2018. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.