University of Oulu

Can athletes create brand loyalty? : The role of sporting celebrity endorsements in building brand loyalty

Saved in:
Author: Juusola, Ossi1
Organizations: 1University of Oulu, Oulu Business School, Bachelor's Programme in Economics and Business Administration
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
Pages: 36
Persistent link: http://urn.fi/URN:NBN:fi:oulu-202205101899
Language: English
Published: Oulu : O. Juusola, 2022
Publish Date: 2022-05-11
Thesis type: Bachelor's thesis
Subjects:
Copyright information: © Ossi Juusola, 2022. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.