University of Oulu

Can athletes create brand loyalty? : the role of sporting celebrity endorsements in building brand loyalty

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Author: Juusola, Ossi1
Organizations: 1University of Oulu, Oulu Business School, Bachelor's Programme in Economics and Business Administration
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
Pages: 36
Persistent link:
Language: English
Published: Oulu : O. Juusola, 2022
Publish Date: 2022-05-11
Thesis type: Bachelor's thesis
Copyright information: © Ossi Juusola, 2022. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.