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Can athletes create brand loyalty? : the role of sporting celebrity endorsements in building brand loyalty
Saved in:
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| Author: |
Juusola, Ossi1 |
| Organizations: |
1University of Oulu, Oulu Business School, Bachelor's Programme in Economics and Business Administration
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| Format: |
ebook
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| Version: |
published version |
| Access: |
open |
| Online Access: |
PDF Full Text (PDF,
0.6 MB)
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| Pages: |
36
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| Persistent link: |
http://urn.fi/URN:NBN:fi:oulu-202205101899
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| Language: |
English
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| Published: |
Oulu : O. Juusola,
2022
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| Publish Date: |
2022-05-11
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| Thesis type: |
Bachelor's thesis
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| Subjects: |
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| Copyright information: |
© Ossi Juusola, 2022. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.
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