University of Oulu

The role of social media marketing content in generating online customer engagement for events : case Polar Bear Pitching

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Author: Rytivaara, Anu1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 75
Persistent link: http://urn.fi/URN:NBN:fi:oulu-202206142752
Language: English
Published: Oulu : A. Rytivaara, 2022
Publish Date: 2022-06-14
Thesis type: Master's thesis
Tutor: Koivumäki, Timo
Reviewer: Koivumäki, Timo
Saraniemi, Saila
Subjects:
Copyright information: © Anu Rytivaara, 2022. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.