University of Oulu

Utilizing resident ambassadors as social media advocates in city brand communication

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Author: Lukkarila, Elina1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 87
Persistent link:
Language: English
Published: Oulu : E. Lukkarila, 2023
Publish Date: 2023-04-19
Thesis type: Master's thesis
Tutor: Saraniemi, Saila
Reviewer: Komulainen, Hanna
Saraniemi, Saila
Copyright information: © Elina Lukkarila, 2023. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.