University of Oulu

Tarinankerronnan vaikutus yrityksen brändipääomaan

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Author: Koskenniemi, Arttu1
Organizations: 1University of Oulu, Oulu Business School, Bachelor's Programme in Economics and Business Administration
Format: ebook
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
Pages: 33
Persistent link:
Language: Finnish
Published: Oulu : A. Koskenniemi, 2023
Publish Date: 2023-06-16
Thesis type: Bachelor's thesis
Tutor: Huhtala, Tero
Copyright information: © Arttu Koskenniemi, 2023. Except otherwise noted, the reuse of this document is authorised under a Creative Commons Attribution 4.0 International (CC-BY 4.0) licence ( This means that reuse is allowed provided appropriate credit is given and any changes are indicated. For any use or reproduction of elements that are not owned by the author(s), permission may need to be directly from the respective right holders.