University of Oulu

Towards deeper customer understanding : value’s influence on customer experience in traditional media context

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Author: Heikura, Tuuli1
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
  Theses with restricted access are only available for reading on the e-thesis workstations.
Pages: 83
Persistent link:
Language: English
Published: Oulu : T. Heikura, 2023
Publish Date: 2023-09-12
Thesis type: Master's thesis
Tutor: Komulainen, Hanna
Reviewer: Saraniemi, Saila
Komulainen, Hanna
Copyright information: © Tuuli Heikura, 2023. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.