Data economy through productization : a conceptual paper
Olaleye, Sunday Adewale; Adusei, Akwasi Gyamerah (2022-06-12)
Olaleye, S.A; Adusei, G.A, (2022). Data economy through productization: A conceptual paper. In Proceedings of the 29th International Management Development Association (IMDA), pp. 68-76.
All rights reserved. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.
https://rightsstatements.org/vocab/InC/1.0/
https://urn.fi/URN:NBN:fi-fe2022111665761
Tiivistelmä
Abstract
Start-ups and most SMEs who may not have the capacity to collect data by themselves can get an excellent foundation to grow their businesses due to access to the data marketplace. Companies utilize these data to generate insight to have an efficient business process and other business decisions. The rising potential and monetary value of data necessitates a quick solution and breakthrough to counter these problems associated with selling and buying data. Despite the insights from scholarly literature, the confluence of data economy and productization is not yet evident in the literature. This study intends to probe into this hanging issue. This conceptual research is conducted by observing and analysing secondary data on the data economy and productization. The methodology employed in this study dwells on library search and evaluation of previous literature reviews on data economy and productization. This study added to the existing contribution by extending the TTF theory to conceptualize data economy and productization. The study gave theoretical and managerial implications and stated the study’s limitations and future research direction.
Kokoelmat
- Avoin saatavuus [31657]